Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Google is constantly battling back the tide of shoddy ads and outright scams being posted as ads on their network every hour of every day. According to Google itself, they pulled over 350 million bad ads from their service in 2013, a significant amount more than the 224 million they pulled down in 2012. Are more bad ads being uploaded? […]
We’re halfway through the month so you know what means, the ComScore data for the previous month is finally available! What search engines finished out 2013 strong and who continued their inevitable but tragic clown car skip into obscurity? Let’s take a look and find out.
Now that we’re firmly into 2014, it’s time to take a step back and reflect a bit. If you are anything like me, your December 2013 was a whirlwind of shopping, both online and in stores. I try hard to pay attention to how each store I buy from is run, as a digital marketer that’s just my nature. My […]
Using the right image on the web can be tricky sometimes, and not just when it comes to SEO. We all try and find stuff that is public domain or at least has the Creative Commons license, but it’s not always so simple to sort out. We often find people giving away an image as “royalty free” only to […]
I’m writing today because a serious fraud is being perpetrated on virtually all car dealers, the scope of which seems to be far greater than any I’ve encountered before. What seemed at first to be merely a bad SEO practice, now seems to amount to copyright infringement, a willful attempt to harm dealers while profiting from them, and perhaps even […]
Here’s an interesting little tool for you research junkies. It’s an interactive map that breaks down the usage of operating systems by percentage by state. For you SEO fanatics (all of us here!) it also shows you the percentage of people in each state that rock Google as their primary search engine.
Twitter is one of the most popular social networks in the world, and now Twitter co-founder Biz Stone is trying to make lightning strike twice. Mr. Stone left the Twitter corporation a little while back, and he’s been working on a new top secret social project. There wasn’t a lot of news about his work, but now he’s finished and […]
2014 is here, and I wanted to join in with the leagues of digital marketing writers offering their predictions for the new year. To give things a little perspective, I’m ranking my bold predictions using the Doritos Locos Tacos Boldness Index (Doritos Locos Tacos being known for their bold flavor). Bold Prediction 1: Google Analytics Data will move to 99% […]
Pinterest has been growing in popularity month over month, but that hasn’t stopped them from expanding their product. Much like Facebook, the pin-board social network keeps making changes large and small as it grows, trying to deliver the best product possible to both its users and advertisers. Today, they have made a large step forward by acquiring the search-focused company […]
I’ve been talking to a lot of people about social media, and I’ve come to realize that some people have lost sight of the real goal of social media marketing. That is to say, they have completely forgotten about the “marketing” part. Yes, the social part is important, and of course you want to grow your fan base across Facebook, […]
Have you ever thought about the way people might view your website? I’m not talking about how they’ll feel about it, but how they will physically view it, like how their eyes will move from place to place as it loads. It’s an area of real interest for a lot of the digital marketing world, and it should be something […]
Last week the Pew Internet and American Life Project released some new data, and today we want to share a little bit of that data with you, specifically the data pertaining to the way Americans are using social networks. It’s no surprise that Facebook is still dominating the social scene overall (despite all the people claiming they’re sick of the […]
How is your business page set up on Facebook? If you are like a lot of other businesses out there, you probably set up your page initially and haven’t paid much attention to the imagery you used since then. It’s kind of like the paintings in your own house, right? You see them all the time, day in and day […]
Yesterday we wrote about Rap Genius and the penalty they incurred by trying to game Google’s system with questionable SEO. Essentially, they were trying (and succeeding) to bribe people to give them links with very specific, very rich anchor text and Google brought down the penalty hammer on their entire domain. Now, they don’t even rank for their own name, […]
So, this past week I have been asked by a lot of people who Rap Genius is and why they’re suddenly showing up all over the traditional digital marketing news sites. They’ve been written about quite a few times now, but I thought I would take the time to give you all the simple explanation as to who Rap Genius […]
We share a lot of infographics here at Wikimotive, but the one we have today is one of our favorites ever. It’s not especially pretty, but infographics aren’t just about being flashy. In fact, that’s a big problem with a lot of the infographics I see these days. They use up all of their energy trying to be fancy and […]
If you’ve been paying attention to the world of search engine optimization this past year, you know that Google brought the hammer down on exact match domains. No longer can someone trying to rank for dog toys simply buy “dogtoys.com” and enjoy front page results…or at least that’s what people are saying. I hear it from people all the time […]
I’ve written before about the benefits of using a plugin to boost your SEO on WordPress. It’s simply a game changer as far as SEO is concerned. It can take a decent blogger with a modicum of SEO knowledge and bring them to the next level. It is one of the first things we here at Wikimotive install when we’re […]
All of us here at Wikimotive would like to wish you and yours a very Merry Christmas and Happy Holidays! It’s been a busy year for us here, but we’ve been graced with the gifts of great clients, supportive families, and jobs we’re proud to do. Our office is closed today and tomorrow, but if you need anything, we’re still […]
Social media isn’t just for established businesses. I want to be very clear about this because it is a misconception that I run into all the time. People start a social media page, and that big fat ZERO in the fans/followers/whatever spot just feels insurmountable. Small business owners need to understand that the zero IS surmountable, but more than that, […]