Tag: marketing

Facebook Ads Gettin’ Creepy

Facebook Ads Gettin’ Creepy

In case you’ve been worried that Facebook doesn’t know enough about you, you can breathe easy. It turns out, the social network knows more about us all than we’ve previously suspected. The good news is that there doesn’t seem to be any big brother conspiracies going on, they’re just using all that data to market to us. The bad news […]

March comScore Data

The reality of being an SEO company is that your life revolves around data. Successful SEO means gathering all the information possible into a great big pool and then pulling a Scrooge McDuck into it. That may seem excessive, but any little number, any single digit, any stray array, can mean the difference between you ranking on page 1 or […]

Shortcuts for Matt Cutts

Shortcuts for Matt Cutts

Matt Cutts and the SEO community have a kind of love hate relationship. He is one of the few people who is truly in the know about Google’s search algorithms, so we love when he gives us information and answers our questions on the Google Webmasters videos. On the other hand, he feels the need to protect his sacred algorithms, […]

Buying a Bad Domain

Buying a Bad Domain

Have you ever looked into buying a domain on the private market? It’s a risky proposition, as private sales can be anywhere from a few hundred to tens of thousands of dollars. If you have proof the domain is currently in good standing, or even neutral standing, then buy away if the price is right. If the domain is a […]

Why Does Page Rank Drop Over Time?

How many times have you created a landing page and been thrilled when it all of a sudden pops into the rankings? Some pages step onto the stage at page 10, but this page you made LEAPS into the fray all the way at page 2. You’re riding high, but the page doesn’t climb, instead it starts to fall…and fall…and […]

Pagination Domination

Over the past couple years, the pagination of content has become a popular tactic. For those of you who don’t keep up with asinine marketing terms, pagination in this context just means spreading your content out over multiple pages. This is usually done to increase views and lower bounce rates, both of which are great things for the advertisers on […]

Adam Orth, Microsoft Creative Director, Bombs on Twitter

Adam Orth, Microsoft Creative Director, Bombs on Twitter

Adam Orth is one of the creative directors at Microsoft studios. He’s not the top of the chain, but he IS important, and he should be aware that his words have weight. Unfortunately (for Microsoft and his own career) he performed a major faux pas on Twitter last night. Let’s take a look at what he did and investigate how […]

People Are Still Exchanging Bad Links?

Exchanging links was once a viable link building tactic. A website would give you a link with the exact anchor text you wanted, you’d do the same for them, and everything was hunky-dory with the world. That was well and good as recently as a couple years ago, but to do that today shows a stunning lack of industry knowledge. […]

Cheap or Expensive SEO?

When people start shopping around for different SEO quotes, what’s the first thing they notice? It’s always the discrepancy of the cost. It’s not uncommon for one company to quote in the high thousands while another is in the hundreds. The important thing that every consumer should understand is that, much like anything else, be it a service or a […]

New Tool to Check Which Google Updates Affected Your Traffic!

New Tool to Check Which Google Updates Affected Your Traffic!

So you come in to check on your websites some random monday morning, you have your coffee in hand and a smile on your face. You were steadily climbing last week and you’re secretly hoping you’ve hit page one for that keyword you’ve been working on all month. You open a clean browser and do a search. Nothing on page […]

Are Your Social Shares Calling You a Loser?

Are Your Social Shares Calling You a Loser?

Are you familiar with social sharing cues? Essentially, they’re the little indicators you see attached to content all over the web (including on this post). They allow you to share the content your enjoying to all of the 3,012,432 social networks in existence, and then they’ll often times display a number indicating how many times the content has been shared. […]

Understanding PageRank Infographic

Understanding PageRank Infographic

Have you ever heard of PageRank? If you’re involved in any kind of SEO, you’re definitely familiar with the term. For the uninitiated, PageRank is a 0-10 score that Google assignes to webpages based on different weighted elements that indicate quality and relative importance. Search engine optimization specialists always take PageRank into account when planning strategies for their businesses, and you […]

The Human Rights Campaign’s Pink Equal Sign

The Human Rights Campaign’s Pink Equal Sign

If you’re on Facebook, Twitter or really any social network, you probably saw a lot of the red and pink equal sign pictured above. If you’re wondering what it is, it’s a sign promoted by the Human Rights Campaign, advocating for equal rights for lesbian, gay, bisexual and transgender (GLBT) people. The Supreme Court is meeting this week in Washington […]

Be an Internet Celebrity;  Claim Your Google Authorship

Be an Internet Celebrity; Claim Your Google Authorship

Do you know who the author of your blog is? Well, it’s mostly likely  you (or a team of handsome ghostwriters cleverly disguised as you), and if you are truly invested in a successful SEO strategy, you’re blogging every single day, and even the occasional wild and crazy night. It’s easy to get caught up in the flashy blogger lifestyle; […]

Google the Thunder God

Google the Thunder God

Thor is a god, specifically, he’s the thunder god, super specifically, he’s the Norse god of thunder, storms, and beating the pulp out of things with his magic hammer, Mjolnir (just imagine I did the umlaut on the o). Thor is an unruly god, short on temper and long on power. When he approached, you never knew for sure if […]

YouTube Hits 1 Billion Unique Visitors…A Month!

YouTube Hits 1 Billion Unique Visitors…A Month!

Everyone knows YouTube is popular, but it’s easy to lose sight of just HOW popular it is. It’s become the goto video service on the web, so much so that it’s often times used synonymously with “video host” the same way people call all facial tissue Kleenex or all gelatin Jell0. This week, the service hit the incredible milestone of […]

Google ‘Think Insights’ Update

Google ‘Think Insights’ Update

Last week, Google updated it’s Think Insights site. The site has been live since 2011, but has never received all that much attention. Instead of letting it go the way of Wave and Reader, Google unleashed a fresh new version that will be appealing to both search engine optimization companies and amateur marketers.

#Facebook

#Facebook

The hashtag has long been the domain of Twitter, but Facebook isn’t happy with the dominating social market-share they already possess, and they’re coming to eat Twitter’s lunch. The Social Network is rumored to be adding hashtags of their own to the site in the near future. We can already hear the joy emanating from search engine optimization consultants all over […]

WordPress SEO Infographic

WordPress SEO Infographic

In todays marketing world, you’re seeing less and less sites being built from scratch. There are so many  canned-sites (bad) and Content Management Systems (good) that there just isn’t a big demand for it. This isn’t to say web development is dead. There is still a HUGE need for people who can create and customize the back-end of things and […]

Some Advertising Tweets Now Illegal!

Some Advertising Tweets Now Illegal!

The Federal Trade Commission (FTC) has released their newest .com disclosure guidelines, the first new release since the year 2000. It takes them a long, long time to update this document, and they never really say anything all that groundbreaking. The general message is that the same guidelines that apply to traditional advertising mediums apply to the net, so your affordable […]