Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
We have talked before about using rel=”nofollow” before. Essentially, it is an attribute you add to a link to tell Google that you do not want to pass page juice to the linked page. It’s commonly used for external links to low-quality sites and applied en masse to comment links, but more and more people are starting to apply it […]
There are a lot of ways to convert your customers. You can use great landing pages, you can use stellar design, you can use deals or coupon codes, but have you ever thought about using psychology as part of your conversion strategy? The human brain is one of the most interesting machines ever created, and if you know how, it […]
In today’s digital marketing world, content is king, but not everyone has the time to be creating content (or so they claim). As a result, they turn to plagiarizing content from other sources on the web to fulfill their own site’s content needs. Not only is this immoral and just a lousy thing to do, it’s also ultimately bad for […]
We’ve grown accustomed to Google updating parts of their algorithms they use for search. So far in 2013, we’ve seen tweaks to Penguin and Panda that have affected massive parts of the population…but we haven’t seen anything yet. Now, Google is rolling out Hummingbird, which represents a much larger change. The easiest way to think of it is that Penguin […]
Mobile search is different in a lot of ways, but there’s one major factor that is overlooked by a lot of marketers: users searching from their mobile devices are, quite literally, holding a phone in their hand. This means that when your page is delivered as a search result, and you have a click to call function prominently featured, you […]
If you’ve been following the digital marketing blogosphere for the last week, by now you’ve probably concluded that SEO is dead because within 3 months there will be no more keyword data in Google Analytics. Right? Its the end of SEO. No more measuring. No more valuable data. Its Adwords or nothing. Let’s just stop the madness right now. This […]
Even if you don’t consider yourself a technical person, you need to know how to use Google Analytics. It’s simply one of the best free ways to get an overview of your web presence and how your site is performing overall. If you’re able to look at your Google Analytics and understand exactly what is being said, you’re ahead of […]
Even the best businesses sometimes have unhappy customers. That’s just the reality of doing business. What separates the good businesses from the bad is how they handle their customer service when there is a complaint. It was easier in the past. Customers would ask to speak to a manager or they would call a customer service hotline and you could […]
The general rule of thumb is that more content is better than less content, but for a lot of people, the average blog post is 300-500 words and 500 is given the “more content” designation. It turns out, we may be being a bit generous. Based on a recent study by the excellent Neil Patel, the most successful content isn’t […]
Evergreen content is content that is always useful. In the digital marketing world, it’s not uncommon for even great advice to be outdated after a few months. Heck, with SEO and social media, it’s not unheard of that good advice is outdated in just a couple weeks. If you don’t want all of your content to become obsolete (even though […]
Early on in 2013, Bing gave us a preview of what the future could hold for the search engine. Now, we’re seeing that preview come to fruition. It’s a whole new look and feel for Bing, and even though it feels very strange to say…we think we like it. Let’s take a look at what’s different and how it may […]
Facebook engagement is an important part of marketing. The debate about whether or not it has a positive effect on SEO is ongoing, but what we know for sure is that more social engagement only helps across the board. Of course you want your customers and fans to engage, but sometimes the best way to get that started is to […]
As people in the SEO industry, or even as people who read about SEO for personal use daily, it can be hard to imagine what it all looks like to the average joe. To most people, the first thing they think of when they hear SEO is “some kind of software job?” For others, ones that have a peripheral knowledge […]
A few months ago we talked about the benefits of Reddit. Reddit isn’t a great place to market (not in any kind of organized way, anyway) but it is a great place to come together and talk to your peers. In our original article, we talked about the benefits of the SEO Subreddit, /r/SEO. Today, we want to share another […]
In the latest edition of Google’s Webmaster Help Videos, Matt Cutts tackles the question “can nofollow links hurt my website?” We’ll get to his answer, but first, I want to talk a little bit about what nofollow links actually are and how they fit into an SEO strategy.
It’s the 12th of the month, and you know what that means, don’t you? It’s time for the monthly ComScore data! It’s so exciting, it should pretty much be a holiday, one of the good ones where you don’t have to show up for work. Alas, it’s not, so you’re working and so are we, but we can still have […]
If you’re one of the thousands that reads the Wikimotive blog each and every day of the week, we want to thank you. It’s great having you here and I’m sure you’re one heck of a guy or girl. You’re probably a stand-up person and an asset to your community. I mean, you’re interested in marketing news, and I like […]
Here at Wikimotive, we have a backlog of content that goes back years. We have multiple ebooks and podcasts and infographics, and we have material published all over the web. We get emails all the time from people, intelligent people, who want to get into the game but don’t know where to start. They see the volume and the quality […]
Increasing traffic is the high-level goal of pretty much every website. Whether you’re there to entertain, sell, or teach, more eyes on the page is the paramount objective. SEO is a great tool for building up your traffic, but really, SEO is a pretty big term that includes a lot of little things. Writing content can be a part of […]
Excel is an enormous part of the business world. Windows comes on most machines and Excel comes with most copies of Windows, so it’s not surprising that it’s become the spreadsheet tool of choice. In addition to being nearly ubiquitous, Excel is also a powerful tool. People make careers out of being particularly good at it. It’s a great way […]