Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Bing remains slightly inscrutable to many people. Due to Google’s overwhelming domination in the search engine market, Bing is often forgotten about entirely. Don’t let Microsoft’s brainchild remain a mystery to you though, because there is help! This week, Microsoft has (finally) released a list of Bing Webmaster Guidelines, “intended to help your content be found and indexed within Bing.” […]
Recently I wrote about scheduling your posts across blogs and social media. I maintain that you SHOULD still schedule if you are able, but in light of recent incidents, I think it’s important to add an addendum to this social media marketing rule:
It’s common to spend so much time trying to get pages to rank that we overlook the images we use on said pages. Sometimes, it’s just as important for a search engine optimization strategy to focus on a single image as it is to rank an entire page. So let’s go back to some SEO fundamentals and review what it takes to […]
The value of having one of your videos go viral is hard to measure accurately but there’s no doubt it’s a huge boon for your brand. To get that kind of spread is hard to achieve though, you could make hundreds of videos all designed to go viral and get nowhere. On the other hand, you can make one video […]
Sometimes great SEO techniques aren’t invented, they are discovered accidentally. In that vein, today I want to take a look at a new linkbuilding technique for local internet marketing that a few different experts have been kicking around lately. It may be a surprise, but the idea is focused entirely around Groupon.
Foursquare has quietly been making moves that will have a major impact on local businesses and local internet marketing. The service is already used to check in at a variety of places, and now their reach will be expanding. The first new feature is the explore option for non-registered users, and the attached ratings update. Explore lets users search for
Last week we wrote an article about Facebook’s new Wi-Fi program. This week, we want to talk about one of the other new interesting features that the social network is testing. This one aims to shorten the sales funnel between Facebook and the businesses that advertise on it, hopefully making marketing using Facebook more effective.
Facebook is aggressively pursuing its goal of being completely ubiquitous. Every time it seems that they have started to plateau, they find a new spire to climb. The social network’s newest stunt is their most interesting yet, with wide-ranging implications for the future of public internet access, and for businesses social media marketing.
Itʼs pretty much a universally known fact in the industry that blogging is a vital part of any search engine optimization strategy. Everyone understands you need a blog, the trouble comes from figuring out just who exactly is going to write it. Should you handle it in-house or should you have it ghostwritten? There are ups and downs to both […]
Well, it looks like Mitt Romney wasn’t able to knock out the incumbent Barack Obama. Whether this news makes you celebrate or despair, there are lessons to be learned from how both sides managed their internet marketing during the campaign. I’ve covered a few of them during the race, and now I’d like to cover the most recent digital gaffe.
How does your company handle the social media accounts of employees? In the past, it wasn’t really an issue, but every day it becomes more of a problem. Employers want to know about their employees, and employees want their personal lives to stay private. How do you navigate these muddy waters? It’s truly a challenge, one that is only going […]
People often times ask if they should schedule their social content posting when marketing with Twitter and Facebook. The short answer is yes, you should certainly schedule. Depending on your industry, there are times of day that see more activity than others, and scheduling ensures you hit those times of day. There are a myriad of services that offer post […]
We’ve been covering some pretty broad social topics here lately, so for today we wanted to go back to one of the basic elements of search engine optimization that people seem to overlook all too often: the meta description tag. It’s only an armful of words, but those words can make or break the success of your site.
No matter how hard you try you can’t control who is going to link to your website. Every site out there is going to have a few unsavory links that they want to get rid of, it’s a reality of building a website. Since Google came out with their Penguin update people have been scrambling to try to clean up […]
There’s something to be said for getting in on a trend when it’s hot, social media marketing at it’s core is all about trends. When that great, roaring and rushing storm of interest starts to brew, it pays to be right in the eye of that sucker…unless the storm in question is a LITERAL one, of course.
Twitter is planning to get rid of their favorite button in favor of something a little more Facebook-y. They want to actually add a tool similar to Facebook’s ‘Like’ tool, which may be use the terms ‘like’ or ‘star’. The company is saying they want to change the wording just to make it seem “lighter weight” but it could still […]
You’ve probably heard of Reddit.com. It’s a social news website where users can submit links. These links are voted on, either up or down, so that quality posts move towards the first page and other posts fade into obscurity. Usually, Reddit is talked about as a great place to find interesting content, but the site offers more than that. It […]
Social media marketing presents us with opportunities every day, we just need to be cognizant of them. Something simple can become a major boon, and sometimes it pays to go over the top a little bit, because if you don’t, a competitor might.
I’m often getting request from clients to take a look at specific area of their website, where for some reason they may not be getting as much traffic as they would like. There are many great search engine optimization strategies you can use for single pages or sections of your site but thinking this way neglects the more important fundamentals […]
Most businesses understand the benefits of search engine optimization, but many miss out on easy opportunities. Building backlinks is common, but social link building is often overlooked. Social link building enables you to build links that will spread organically, making your site more popular and bettering your position on search engines.