Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
I’ve written before about the benefits of using a plugin to boost your SEO on WordPress. It’s simply a game changer as far as SEO is concerned. It can take a decent blogger with a modicum of SEO knowledge and bring them to the next level. It is one of the first things we here at Wikimotive install when we’re […]
All of us here at Wikimotive would like to wish you and yours a very Merry Christmas and Happy Holidays! It’s been a busy year for us here, but we’ve been graced with the gifts of great clients, supportive families, and jobs we’re proud to do. Our office is closed today and tomorrow, but if you need anything, we’re still […]
Social media isn’t just for established businesses. I want to be very clear about this because it is a misconception that I run into all the time. People start a social media page, and that big fat ZERO in the fans/followers/whatever spot just feels insurmountable. Small business owners need to understand that the zero IS surmountable, but more than that, […]
There’s an interesting development brewing in the world of SEO. Of course by this point you’ve heard about Authorship (that’s with a capital A thank you very much) and exactly what it means to Google, but it turns out it is going to go deeper than just slapping your name onto posts. Authorship is going to tie in with PageRank […]
Infographics are what’s hot on the streets for SEO these days…at least thats what the kids are all saying. In theory, they’re the perfect way to garner a lot of backlinks with very little effort. You take some of the data you already have, organize it in a halfway pleasing way (a lot of companies skip this step), publish it, […]
Today I’d like to write a little public service announcement to all of you social media marketers out there in the world. Christmas is nearly here, which of course you know, but a lot of people aren’t considering that the holiday falls in the middle of the week this year. That means that for a lot of people (maybe including […]
All of us in the SEO industry have always had the feeling that Matt Cutts took offense to spam on a personal level. Sure, he always comes across as a cool and level headed sort of guy, but you just know that deep down in his heart of hearts, there burns a not-so-secret hatred for all of the SEO spam […]
You hear search engine optimization being described as an iceberg sometimes, with the on page elements as the tip and then the rest of the business underneath the surface. Honestly, it’s a good way to illustrate the trade, because there is so much more to it than you see on the surface, but it’s also easy too get too caught […]
Duplicate content is bad, right? We’ve preached that here at Wikimotive for years now and pretty much every search engine optimization company in existence has been saying the same thing. Well, this week Matt Cutts has released a new video in the Google Webmaster series that addresses duplicate content in a new way, and it’s actually a pretty interesting take. According […]
Last month, Facebook announced a new like share button, a strategy for the social network to help facilitate the spread of content through the web…even more than they already do. The strategy revolved around the new Like-Share combo button, a button that is literally just the Like and Share buttons merged together in one easy to use snippet. It was […]
Today I wanted to introduce a new feature here at Wikimotive. It may not stick, but we’re going to try it out. It’s called Speculation Saturday (yes, you have to capitalize it) and basically, we’re going to be talking about feelings we have about the industry. Some may be mired by cumbersome facts, others will be the result of pure […]
We’ve talked about nofollow links before, and anyone practicing SEO should at least understand the basics of what they’re for. Essentially, they let you tell search engines not to count a certain outbound link as a vote, or endorsement, of the linked content. What this does in practice is limits the amount of effectiveness your link will have in making […]
At this point, everyone understands that Google will penalize sites that are using spammy techniques. If you’re buying links, creating strange and unnatural link profiles, or gaming the system in other ways, you’ll get the mighty Google hammer brought down upon you. In most of these cases, it’s possible to reverse the damage. With a lot of hard work and […]
What determines social media success? There are a lot of factors, and every single one is important. Of course we always talk about what kind of content your audience is expecting and the best ways to deliver that content across all platforms, but sometimes we have to delve a little deeper than that to succeed. That is why today we’re […]
SEO is a game of increments. If you take any one technique to the extreme, you can ruin the effectiveness. Not just the effectiveness of that one technique either, but your entire campaign. You need to play it smart and move slowly, accepting that—while their are certain aspects of SEO you can move fast and loud on—the majority of quality […]
It seemed that Google had all but given up on keeping PageRank up to date. In the past year, it had only been updated a single time, back in February of 2013. Well, the long PageRank drought it now over, because as an early Christmas present, Google has updated PageRank across the web. Let’s take a look at how the […]
For years now, advertisers have been spoiled by Facebook. Maybe that’s not how we thought of it, but it’s the truth. We used to spend time and money trying to figure out who our audience was and how to reach them, then Facebook came along and our customers kindly gave all of their information and sorted themselves into easily searchable […]
Anyone who has ever tried to make a site work understands how frustrating it can be to get it to function the same way across all releases of all browsers on all operating systems. These days, it’s even worse. Not only do you have to worry about all of the different ways a person can view your site on the […]
Today we have another interesting bit of content news from the immortal Matt Cutts (may Google bless his name). In the latest installment of the Google Webmaster Video series, Matt talks about content stitching. If you’ve never heard of that, don’t worry, because you’ve definitely seen it. Content stitching is the practice of taking snippets of content from other websites […]
Have you ever heard of Nostradamus? He’s a crazy guy who wrote a bunch of super vague poems and know he gets credit for predicting all kinds of major world events. Was he clairvoyant? We have to say no, because if he was, he probably would have written something that’s actually useful, like the sports almanac from Back to the […]