Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
“So, basically…ChatGPT is the equivalent of a 10-year-old with access to the internet.” The summation was a simple one, made during a workshop focused on the promise, prompts, and perils of the AI platform as it relates to automotive marketing. But once uttered, the silently-attentive room of dealer marketers, sales managers, GMs, and dealer principles stirred in unison, sharing in […]
The June episodes of High Performance wrapped up series two. Zach talked about Performance Max ads, along with other paid advertising opportunities, how to increase fixed ops leads, and even some common reasons you may see an increase in direct traffic to your website. This information allows you to not only learn how to best manage your dealership’s online marketing […]
Hey dealers, Josh from Wikimotive here…with a reminder that Independence Day is right around the corner. So, before you fire up that grill and set off those fireworks, let’s make sure your dealership’s Google Business Profile is updated to reflect your holiday hours. Okay, so there’s two things you’re going to want to do (i) set your holiday hours, and […]
Cumulative layout shift (CLS) is one of the most frustrating––and common––issues found on websites. Have you ever been online, gone to click a button, and it suddenly shifts, causing you to click on something else? That is CLS, an issue that occurs while the page is loading. And based on the number of dealership websites I have analyzed and found […]
So your direct traffic has been climbing, climbing, climbing, and you’re not sure why? First of all, let’s define ‘Direct Traffic’. At its core, direct traffic most frequently indicates that somebody navigated directly to your website URL without (i) performing a search, or (ii) clicking a paid ad, or referral link. It’s a bucket of traffic in your analytics that […]
When our team at Wikimotive starts working on a new website, one of the first things we look at is its overall user experience and functionality. To assess this, we reference a Core Web Vitals report, which is a set of metrics defined by Google. Introduced in May 2020, these metrics quantify how users actually experience a website and are […]
So you need to increase your fixed ops business, but how do you optimize for service in search? Well, there are two ways, there’s organic search and there’s paid search but the Google search landscape is filled with misnomers and confusion. Time and time again, we see vendors focusing very heavily on fixed ops specific keywords. Of course this makes […]
What’s the difference between a vehicle listing ad (or ‘VLA’) and paid search? It used to be that you bid on a keyword (something like ‘Ford dealer’, ‘Toyota dealer’, ‘dealerships near me’, ‘used cars for sale’). In contrast, VLA’s bear more similarities to dynamic used paid search in that (rather than being keyword based) they’re based on the inventory you […]
Did you miss DMSC 2023 last week? If so, don’t worry! We asked attendees, workshop leaders, and sponsors what THEY felt the big takeaways were…and here’s what they had to say!
As featured on the May 2023 cover of AutoSuccess Magazine Sales are down. Leads are down. Foot traffic is down. We have the wrong cars, and rates aren’t helping, but boy, does it feel like something just isn’t working right. Is it the website? Are the chat and digital retailing tools set up right? Do we need to switch third-party […]
Performance Max (or ‘P-Max’) ads are an ad type within paid search that has become very popular in 2022 and 2023. Think of them as a bucket that Google holds out and says, “Pour some money in and we’ll get you performance!” and then try to maximize that performance per dollar in terms of traffic. Hopefully, that traffic generated is […]
A few months ago, VP of Performance and Sales here at Wikimotive, Zach Billings, went in-depth on a number of automotive SEO topics in his High Performance video series. Now, he’s back again to talk about even more. Kicking off the second series, Zach discussed something everyone’s wondering about: how dealerships in other parts of the country outrank you on […]
Disclaimer: Due to the rapid evolution of ChatGPT this blog (an intended transcript of the video) has been enriched with additional information to ensure its timely accuracy as of the 5/23/23 airdate. So, you’ve spent the last few months hearing a lot about Chat GPT, and you might be asking yourself, can I use this to scale my SEO content? […]
Artificial intelligence (AI) is all the rage right now, with the advent of several different AI tools and language models that have shown the ability to create art, pass certification exams, and even create music. AI has been in the news recently due to the implications it may have in the world of SEO, where two language models have been […]
GA4, What’s all the fuss about? Well, the fuss exists for good reason, and it’s probably going to continue through 2023 and into 2024. For those not aware, Google Analytics 4 (or “GA4”) is the new version of Google Analytics. It’s existed since 2020 in some form or another, has matured a lot through late 2022 into 2023, and will […]
There is no denying the fact that artificial intelligence (AI) can be useful in crafting and executing elements of a powerful SEO (search engine optimization) strategy. We have proven that fact time and time again within our AI blog series. However, there are also plenty of SEO tasks that AI can’t address. From developing a content strategy to alt tags […]
Did you start getting a lot of out-of-state traffic in 2022? If so, were you wondering why? Well, you could have attracted out-of-market traffic via blog articles that are informational (as opposed to transactional). As we’ve discussed in recent weeks, this means blog articles that attract people who want to learn more about things like towing capacity, or trim levels, […]
Much of the work of technical SEO is performed behind the scenes: auditing sitemaps, tracking conversions, and doing other things for the benefit of search engines and the humans who use them. But as much as we want sites that will rank well on the SERP (search engine results page), we cannot lose sight of who these sites are designed […]
If selling cars is a numbers game, then more traffic is always better, right? Well, yes and no. Let’s Talk Traffic To increase sales you need more showroom visits, which means you need more opportunities to convert to leads, which establishes the need for more traffic. Right? But…more traffic doesn’t necessarily mean that you’re going to have more opportunity. A […]
Last month, I told you that you weren’t going to want to miss out on the April episodes of ThinkBetter with Angus Fox; I wasn’t kidding. This past month, Angus provided even more questions to ask your vendors to ensure you are getting the best possible product. He also went in-depth, showing you how you can tell what your third-party […]