Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
The great part about digital marketing is that there is no shortage of advice to be found. No matter what corner of the web you land on, people are telling you how they have cracked the Google algorithm or how they can read pagerank in their Starbucks tea leaves. The only problem is that digital marketing advice, by its very […]
Currently, the biggest problem with using Bing for SEM and SEO for Business is the lack of search volume. Sure, they came in with roughly 20 percent of the total U.S. searches by the end of last year, but Google is still dominating them, essentially getting the rest of the market share (ignoring the pittance of Yahoo, AOL, and ASK.com). Optimizing […]
How many of you have tried out the paid Facebook ads? Whether you’re looking to grow your audience, promote your posts, or just spread your brand awareness, Facebook ads can be a great tool. Obviously it’s always better to advertise organically, but that’s not always necessarily possible or effective. For instance, when you’re starting out with a brand new page, […]
We’ve been writing a lot about writing lately, and for a good reason. In the brave new world of content-first SEO, the ability to reliably and effectively produce unique, quality copy is becoming a valuable commodity. This can be dangerous for many marketers though, because “quality” is a subjective thing…or at least in was in the past. Today, every smart Digital […]
We talk a lot about the importance of a blog. As Google’s updates progress, the old adage “content is king” is becoming ever more true. It’s not enough to simply have content though, that content needs to be unique to your site and valuable to the reader. In the rush to keep up with the content volume being demanded by […]
We’ve covered a lot of the bigger issues surrounding social media marketing and Wikimotive’s SEO for your Business, but it’s not always the bigger things that hurt you the most. Sometimes, it’s the simple stuff that comes back to bite you. Here are three things you can fix in an afternoon that may save you from slipping in the rankings.
When it comes to Marketing with Twitter and Facebook, nothing is more important than the knowledge of how users interact with those services. Twitter hasn’t been making many major changes, but Facebook is constantly implementing new things and letting (forcing) users to deal with them. Their newest feature is an updated search called “Graph Search.”
It’s time again for another month’s worth of search statistics! Which search engines came out on top at the end of 2012? We’re pretty sure you already know the winner, but the other numbers may surprise you. In fact, they may represent a shift for your Digital Marketing Company movie forward. The winner for December 2012 was, of course, Google. They came […]
We haven’t talked about Pinterest on the blog for awhile, so we wanted to revisit the budding social network. Recently they’ve made some pretty major moves by cutting out fake users and allowing business accounts to authenticate themselves, and they just keep progressing into “necessary for Successful Business SEO” territory. No one outside of Google is sure exactly how much weight […]
Marketing Using Facebook is a tricky proposition, and it can be especially frustrating when you’re trying your best and simply not getting the engagement you want. Are you sending out post after post, only to net a couple likes and the occasional comment? You aren’t alone, many companies wallow in this kind of social obscurity, but there is an easy solution […]
The new MySpace is in the testing phases as we speak. People are exploring in the wilderness of Beta-version social media, but are they liking what they find? It it something you and your Digital Marketing Company should be paying much attention to? So far, the outlook is fairly bleak. Our limited time playing with the new network showed a lot […]
To say that content is king is becoming trite. People have been spitting it as dogma for so long that it’s turning into white noise. This is a dangerous thing, because quality content is becoming more valuable every day, especially on important places like landing pages. In fact, let us go over some landing page content tips so that your Business […]
Social media took some major strides in marketing importance in 2012, and that trend looks like it’s going to continue into 2013. With duplicate content and backlinks getting penalized and devalued, something has to fill the void. It appears as though the new SEO will revolve around quality content and social cues, so Marketing with Twitter and Facebook and maintaining a consistent […]
Is your business on Instagram yet? We aren’t going to say it’s a must, but it’s a pretty simple thing that can add some value to your businesses efforts when Marketing Using Facebook or Twitter. The artsy little photos are still really popular, especially among the younger crowds, so get the app and start snapping! The first things you should photograph are […]
Now that we’re getting into the near year, we here at Wikimotive wanted to take a look back at some of our favorite stories from 2012. Sure, we wrote plenty about Marketing With Twitter and Facebook and SEO in general, but there were also some more human stories that we’re pretty proud of! Here are five of our favorites from the past […]
They say a picture is worth a thousand words. I don’t know how they came up with that number, but the sentiment behind it hits home for me. As a professional photographer and designer in the Business Search Engine Optimization and automotive marketing industry, I get to take a lot of interesting pictures of cars. I’ve taken some pictures that I really […]
Recent Google updates have made duplicate content a bigger problem than ever before. Sites that were doing well were suddenly struck down as their content was basically the same page recycled over and over. With all the fear around duplicate content, where do quotes fit in? I mean, a quote is inherently duplicate content, but quoting has value. Any Digital Marketing […]
Currently Facebook is riding high, but many people are predicting a fall. Is this because people like to see the mighty toppling to the ground, or do they actually see patterns emerging in the tea leaves? No matter what, Marketing Using Facebook is going to undergo some fundamental shifts. Let us here at Wikimotive share our theories with you.
Here we are in 2013…every January 1st you expect to be able to feel the changing of the year in your bones, and every year it’s just another day. There’s nothing magical about the calendar, there is no ancient alchemy in the progression of time, it just moves and we move with it. If you want the day to have […]
It’s Near Years resolution time. Last week we talked about creating a resolution for your business, this week I’d like to talk about how you’re going to keep that resolution. Even though these tactics aren’t specifically aimed at businesses, they’re still valuable methods to help you stay on point and keep your business plan chugging along. When it comes to Automotive […]