Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
We’ve all felt it: That heavy blow to the chest when you look at your Google Analytics and see data signifying a decrease in your website’s organic traffic. This is especially disappointing when you’ve put extra effort into your SEO strategy. Maybe you’ve been doing in-depth keyword research and crafting a content strategy around your findings. Maybe you’ve been mapping […]
It is very possible that you are looking at an inflated version of your website’s traffic without even realizing it. And I’m not talking about Google Analytics 4 nuances or data filters. I’m talking about how the keywords you or your vendor are targeting may be giving you a false sense of growth. This is because not all traffic is […]
As you develop a marketing strategy, it is imperative that you periodically look at your data, determine your success stories, and find places where your efforts could use improvement. It has been six months since the implementation of GA4, and you and your team may have noticed some differences in your conversions, from the type recorded to the frequency. This […]
This past July, the digital marketing world experienced a shockwave that was felt throughout the automotive industry and in many other industries as well. Universal Analytics (GA3) was sunsetted across the horizon, and a new version, Google Analytics 4 (GA4), was introduced. The creation and overall validity of this new version of Google Analytics stemmed from increasingly more intense privacy […]
The month of December brought an end to the GBP DIY video series. But the good news is that the month also brought a ton of interesting and important topics to the table. Josh went over some of the best practices for reputation and reviews management, how to manage your Q&A section, and the ways you can set your dealership […]
As we prepare to say goodbye to 2023, there’s one thing that we know is coming with us into 2024: artificial intelligence (AI). With its growing force of chatbots, image generators, and tools, the world of AI continues to present both opportunities and challenges for automotive dealers in the digital landscape. In this blog post, we’ll delve into the advancements […]
Here we go, another quick one. Your customers have questions. You have answers. Pretty simple right? Here’s the thing, though…other people have answers to, and Google gives them the means of answering those questions if you don’t get to them first. This, of course, opens to the door to our old friend, Misinformation…so, pay attention. Here we are on the […]
Do you want the good news or the bad news, first? The good news is that this is a relatively short episode. The bad news is, when it comes to how you rank in local search, it really does matter what people are saying about your dealership. So, let’s talk ‘Reviews’. By now, regular viewers are pretty familiar with this: […]
In the ever-changing landscape of automotive sales, car dealerships are increasingly turning to specialized marketing agencies to fuel their success. As the industry embraces the digital era, forward-looking marketing professionals navigate constant updates while steering dealerships toward unprecedented growth. Join us as we look at some outdated practices falling by the wayside and explore how car dealership marketing agencies are […]
Last month, Josh covered a number of Google Business Profile (GBP) basics, from how to log into your account to how to get verified. This month, he dove even further into the deep end to teach you how to really get the most out of this tool. If you missed any of the episodes, don’t fret. I’ve got you covered […]
“Department nesting”… what is it? It’s the act of making sure that Google is aware that the various department listings you’ve created are associated with your dealership’s primary sales listing. For this week’s episode we’re going to revisit the actual dealer listings we used as an example last week, remembering to obscure and protect their data – just in case […]
Your Google Business Profile is one of the most impactful online tools your business will have at its disposal. It’s a one-stop shop for potential customers to get high-level information about your business and a way to contact a representative without navigating through an unfamiliar website and searching for a phone number or contact form. Data from your Google Business […]
Get comfortable, and make yourself a snack, friends…because this topic is a big one, in terms of both importance and scope. At this point, we’re going to assume you’ve already created or claimed all of your listings, verified them, and identified all of your departments. Today, we’re going to talk about your business information and – for our onscreen examples […]
It has been an exciting few weeks for us here at Wikimotive. We launched an all-new video series featuring Support & Special Projects Manager Josh Billings. In the series, Josh takes us through the various pieces that go into successfully managing your Google Business Profile (GBP). This month, he covered what GBP is, why it’s important, how to manage a […]
Last week, we covered the identification and creation stages of managing your GBP listings. In doing so, we covered the difference between claiming & creating a listing, then left off at the verification stage. So, guess where we’re picking things up this week! That’s right! So, what do we mean by “verification”? Simply put, it’s Google’s process for confirming that […]
Over the past few weeks, we’ve discussed how to generate keywords, the tools that can help you do so, and some ways to take your keyword research to the next level. Today, we’ll explore the relationship between keywords and topics, and how they work together to create content that addresses your customers’ needs and signals your authority to Google by […]
This week, we’re covering 2 topics: identification and creation. Now, in this series, we’re basing everything on the specific standards set by Google for dealerships like yours. Why? By adhering to these standards, you’re ensuring that your online presence is compliant, so you won’t be penalized in Search. Makes sense, right? So, according to those standards: All car dealerships can […]
We all know keywords are important. To meaningfully appear in Google’s search results, you need to focus your site’s content on the topics and search queries that are valuable to your business and potential customers. But finding the right keywords goes well beyond looking at the search volume and ranking difficulty statistics associated with the topics for which you want […]
It’s inevitable that at some point, you’re going to encounter a problem with your Google Business Profile. Something that has you stumped. Well, don’t feel bad. Not only is it highly likely that other users will have encountered the same problem, it’s equally likely that advice and/or solutions can be found in user forums that you have access to. Here […]
To log into your Google Business Profile, visit business.google.com and click ‘Sign In”. You can log-in using any Google account, but you’re going to WANT to log-in using a general business account. This should be standard operating procedure for any business. Why? Because you’ll inevitably have to share, or hand-off those credentials at some point, and you wouldn’t want to […]