Blog

Move Forward (Or Fall Behind): The Evolution of Automotive Marketing

In the ever-changing landscape of automotive sales, car dealerships are increasingly turning to specialized marketing agencies to fuel their success. As the industry embraces the digital era, forward-looking marketing professionals navigate constant updates while steering dealerships toward unprecedented growth. Join us as we look at some outdated practices falling by the wayside and explore how car dealership marketing agencies are […]

GBP DIY Video Series – November Recap

Last month, Josh covered a number of Google Business Profile (GBP) basics, from how to log into your account to how to get verified. This month, he dove even further into the deep end to teach you how to really get the most out of this tool. If you missed any of the episodes, don’t fret. I’ve got you covered […]

GBP Listings | How to Properly Nest Departments

“Department nesting”… what is it? It’s the act of making sure that Google is aware that the various department listings you’ve created are associated with your dealership’s primary sales listing. For this week’s episode we’re going to revisit the actual dealer listings we used as an example last week, remembering to obscure and protect their data – just in case […]

The Importance of Managing Your Google Business Profile Reputation

Your Google Business Profile is one of the most impactful online tools your business will have at its disposal. It’s a one-stop shop for potential customers to get high-level information about your business and a way to contact a representative without navigating through an unfamiliar website and searching for a phone number or contact form. Data from your Google Business […]

GBP Listings | Entering Business Information

Get comfortable, and make yourself a snack, friends…because this topic is a big one, in terms of both importance and scope. At this point, we’re going to assume you’ve already created or claimed all of your listings, verified them, and identified all of your departments. Today, we’re going to talk about your business information and – for our onscreen examples […]

GBP DIY Video Series – October Recap

It has been an exciting few weeks for us here at Wikimotive. We launched an all-new video series featuring Support & Special Projects Manager Josh Billings. In the series, Josh takes us through the various pieces that go into successfully managing your Google Business Profile (GBP). This month, he covered what GBP is, why it’s important, how to manage a […]

GBP Listings | Verification

Last week, we covered the identification and creation stages of managing your GBP listings. In doing so, we covered the difference between claiming & creating a listing, then left off at the verification stage. So, guess where we’re picking things up this week! That’s right! So, what do we mean by “verification”? Simply put, it’s Google’s process for confirming that […]

The Relationship Between Keywords and Topics: How to Generate Engaging Content

Over the past few weeks, we’ve discussed how to generate keywords, the tools that can help you do so, and some ways to take your keyword research to the next level. Today, we’ll explore the relationship between keywords and topics, and how they work together to create content that addresses your customers’ needs and signals your authority to Google by […]

GBP Listings | Identification & Creation

This week, we’re covering 2 topics: identification and creation. Now, in this series, we’re basing everything on the specific standards set by Google for dealerships like yours. Why? By adhering to these standards, you’re ensuring that your online presence is compliant, so you won’t be penalized in Search. Makes sense, right? So, according to those standards: All car dealerships can […]

How to Level Up Online: Keyword Strategies

We all know keywords are important. To meaningfully appear in Google’s search results, you need to focus your site’s content on the topics and search queries that are valuable to your business and potential customers. But finding the right keywords goes well beyond looking at the search volume and ranking difficulty statistics associated with the topics for which you want […]

Resolving Issues with GBP Support

It’s inevitable that at some point, you’re going to encounter a problem with your Google Business Profile. Something that has you stumped. Well, don’t feel bad. Not only is it highly likely that other users will have encountered the same problem, it’s equally likely that advice and/or solutions can be found in user forums that you have access to. Here […]

GBP | Logging In & Profile Administration

To log into your Google Business Profile, visit business.google.com and click ‘Sign In”. You can log-in using any Google account, but you’re going to WANT to log-in using a general business account. This should be standard operating procedure for any business. Why? Because you’ll inevitably have to share, or hand-off those credentials at some point, and you wouldn’t want to […]

SEO Climb Video Series – September Recap

Dave has officially wrapped up a successful second series of SEO Climb. This month, like the rest, he covered some hot topics like whether or not you should hire an outside SEO (search engine optimization) provider, how ChatGPT and other AI tools impact SEO, the best ways to perform keyword research, and whether you should continue optimizing for keywords for […]

Welcome to your Google Business Profile

Did you know that your Google Business Profile (or ‘GBP’) listing is one of the most important tools in your marketing toolbox? It empowers you to manage how your dealership shows up in Search, and across Google products like Google Maps. Plus, it helps customers to find you within your designated geographic area, because Google-verified listings are more likely to […]

Navigating the Keyword Research Tools

You might think that determining what terms you want to rank for is all you need to do for keyword research, but it’s just the beginning: the next step is to utilize keyword research tools to find the low-hanging fruit and figure out which queries make the most sense to focus on. Last week, Dave walked you through how to […]

Should I optimize for things I already rank for?

If you’re already ranking well for a particular search query, should you stop optimizing for it? Let’s say you’re doing a great job on writing content. You’ve done some quality keyword research. You’re tracking your progress. You’re seeing that the page in question is ranking really well for a number of keywords that you find important to my business. Do […]

How should I perform keyword research?

So, you want to perform keyword research to create higher quality content for consumers in your area? I’m just so damn proud of you right now. Fire up your laptop. Now, there are a lot of paid tools out there that will help you in your keyword research, and we use any number of them depending on our goals, but […]

Keyword Research: Where Do I Start?

Keywords. We all know we want to rank for them, but determining which ones matter most is a mix of art and elbow grease. Stick with me as we wade into the shallow end of the keyword research pool, and pretty soon, you’ll be ready to swim with the sharks. Before discussing research tools and competitive landscapes, let’s start by […]

Will ChatGPT have an effect on SEO?

If all you have is a hammer, everything looks like a nail. So how should AI tools like ChatGPT influence your SEO? Great question. Now, will ChatGPT change SEO, and are there ways that you can leverage this to improve the efficacy of your practices.Yes, and yes. So, let’s get down to it. To start, we’re in the early days […]

Should I hire an outside SEO provider?

SEO, handle it in house, hire an outside provider? What are the pros and cons? Well, meet my two friends: time and money. Start by asking yourself, “how much time do I have?” If the answer is anything like, “None. I’m jam packed”, well…you don’t have time for search engine optimization. Now, ask yourself, “can I afford to hire one, […]