Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
An article recently published on the Harvard Business Review website explores the idea of NBO (next best offer) as the holy grail of marketing. The article entitled “Know What Your Customers Want Before They Do” outlines how brands can utilize the wealth of data currently available to customize their offers, and target individuals at the right moment through the right […]
All of us here at Wikimotive will be attending the Digital Marketing Strategies Conference (DMSC) in Las Vegas in February and we couldn’t be more excited. The conference agenda was posted on ADM not long ago and DMSC looks to be an excellent experience for those attending this year.
Facebook page analytics company EdgeRank Checker has recently conducted a study of 30,000 posts on over 500 pages and they’ve come up with some interesting data. In the pages EdgeRank Checker analyzed they found that the average post will continue to receive likes and comments for around 3 hours after being published. This means that to maximize engagement and impressions […]
Social media plays a larger and larger role in our personal lives, and even for those who don’t work with social media for a living like I do, it is starting to hugely effect our professional lives as well. For a while now social media marketing has been a large focus for businesses looking to strengthen their social image and […]
This article was originally featured on iMedia Connection They have become the standard violator appearing on advertising; in the corner of print ads, across billboards, on buses, or in pieces of direct mail — even peppered throughout this article. You’ve seen them; that little block of even littler squares. Unfortunately the technology behind QR codes was not invented for […]
The company behind WordPress.com, Automattic, has teamed up with Federated Media to bring a new feature to millions of Word Press users. The two companies have collaborated to give users the ability to place ads on their blogs. This could have a profound effect on internet marketing opportunities.
Twitter CEO Dick Costolo shared some interesting stats about Twitter’s growth, including that it has more than 100 million active users and that signups via iOS device have tripled since the launch of iOS 5.
Facebook and Google get compared a lot these days, but with its new advertising strategy, Facebook is adapting Google’s ad strategy to its social media.
Originally posted on Masahable As Facebook has grown from a collegiate social network to a site that gets action from 7.3% of the world’s population, it has also evolved into a marketing tool. One report estimated that advertisers will spend $4 billion on Facebook advertising this year. Facebook didn’t come out of the gate as a marketing-friendly product in 2004, and it has […]
This homepage ticker is going to give me a migraine. It shows if you have chat open, and if you close chat, it takes residence above the ads and everything else. Seriously, that’s too distracting. The eye is naturally drawn to movement, and Facebook has already given me attention deficit hyperactivity disorder.
Complaints about Facebook’s changes to the site today defy measurement. Publicly visible status updates that complain appear to be going up as public status updates at least once every ten seconds. Comments on these posts are going up much faster than we can count. Plus we have no way to tally the number of complaining posts using the new privacy settings to limit visibility to friends. So is the technology […]
Facebook has redesigned the news feed (again!) and officially launched a ticker in the right-hand side of the screen. Users have been seeing both of these changes in beta test versions in recent weeks, but today they go live across the site. While the news feed and ticker at first seem like duplicates of one another, the latter looks like a skinnier version of the […]
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. While automotive Facebook marketing is on the rise among small businesses, many are still struggling to master the basics. “Many people have difficulty with just the basic Page set up,” says social media marketing consultant Nicole Krug. “For example, […]
First reported by Fox News Facebook has officially hit 1 trillion page views, according to figures released for web traffic in June, Time magazine’s TechLand column reports. According to Time, those 870 million visitors are around 120 million greater than Facebook’s reported total number of registered users. The discrepancy may be due to non-Facebook members visiting the site from […]
Since we’re just about to approach the height of the reputation management craze I figure now is an excellent time to talk about what happens when it doesn’t matter again. Or will it? Recently, I blogged about my stay at The Union Bluff hotel in York Beach, Maine which was somewhat sub par. This particular stay made me think, though. […]
Automotive Marketing Bootcamp Round Tables Ready to Rock People are beginning to make their way in. The look of “deer in the headlights” is prevalent among the newcomers. For a few there will be some refresh, but for many this will be the wake up call they could never have anticipated!
You’re Missing The Buyer! Facebook is an exciting medium. There are amazing success stories and equally amazing monumental failures. Everyone seems to know that they need to be “on Facebook,” but very few people seem to know why other than to say that it’s “where your consumers are” or “you’re missing out on free advertising” or “its the most exciting […]
What does this mean to the future of Automotive SEO? Google announced a major change to the google algorithm today. So what does it mean? This change has effected 11.8% of websites. The goal? To weed out “low quality” websites. “Sites that copy content from other websites or sites that are just not very useful.” I shudder to even quote […]
Controversy is GOOD! There has been much controversy over the last couple weeks surrounding the Automotive Marketing Bootcamp and the Digital Dealer 10 conference. Some have taken sides, some have remained neutral, but more importantly, people are talking and they are talking about dealer education!
9 Guidelines for Social Media Participation at (Insert your Dealership Name) These guidelines apply to (Dealership) employees or contractors who create or contribute to blogs, wikis, social networks, virtual worlds, or any other kind of Social Media. Whether you log into Twitter, Facebook or YouTube, or comment on online media stories – these guidelines are for you. While all (Dealership) […]