Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Facebook just keeps expanding their influence. This week, they have added a powerful new feature to their mobile version for both iOS and droid, changing the “Nearby” feature and making marketing using Facebook even more important for local businesses.
There’s a problem I have been seeing a lot lately among businesses who are late to adopting social media. They are excited, just raring to go (which is admirable) but they have no perspective on what they’re getting themselves into. They look up every possible social network and just start registering. Now, I’m a big proponent of social media as […]
Tweeting is important for automotive marketing, but doing so in a way that gets you Retweeted is just as important. Retweeting boosts your original message, amplifying its reach by orders of magnitude, ensuring it’s seen by more people. Now, having good content will get your message out there, but good content alone can only take you so far. You need to […]
Most businesses understand the benefits of search engine optimization, but they waste all that hard SEO work by not having decent landing pages. Getting clicked is only the first step, once a potential customer is on your page, you need to be able to convert them into either a lead or a sale.
Social media is here to stay, and according to the latest study released by the Nielsen group, it hasn’t even finished growing yet. What does this mean for the future of social media marketing and what role will it play in your automotive dealership SEO? Lets take a quick look at the numbers.
Small businesses, especially ones that operate locally or regionally, need to be on social media. I don’t think anyone disputes this anymore; it is so true that it has become axiomatic. The problem comes from businesses not knowing what to do once they’re on social media. We’ve published guides here and you can find hundreds (heck, probably thousands) of others […]
Most companies are paying to rank for some keywords, but many ignore their own brand name when setting up their pay per click (PPC) system. On the surface, this makes perfect sense. Why would you pay to rank for the one term you’re pretty much guaranteed results for? If your company name is fairly unique, you are going to be […]
The value of having one of your videos go viral is hard to measure accurately but there’s no doubt it’s a huge boon for your brand. To get that kind of spread is hard to achieve though, you could make hundreds of videos all designed to go viral and get nowhere. On the other hand, you can make one video […]
As marketers, weʼre always looking for the hottest new thing to get our brand in front of people. For ages, we had signage and print ads, then we progressed into the auditory realm with the radio, then it was video ads on TV, and finally, the ultimate advertisers playground: the internet. Online marketing is the fastest growing advertising area, and […]
Much like naming a child, choosing a domain name for your business website can be a long and arduous journey. Its a decision that could have a huge effect on your whole online marketing strategy going forward. The instinct is to choose the domain that’s the same as your business name, but that’s not always possible. Sometimes your business name […]
It used to be that you needed big bucks to advertise via video. The internet has certainly changed that, but you have still always needed a substantial investment to get a quality commercial completed and actually scene by anyone. Well, Google is working to change all that, and it should make a big splash in the world of online marketing.
The Republican National Convention will convene in Tampa Florida from August 27-30. During that time they have chosen Google to be their “official social platform and live stream provider.” Google will provide coverage of RNC events, programs and interviews via Google+ and YouTube. This should have a major impact for the GOP online reputation management.
So you’ve finally got some excellent video content you think is worthy of your awesome website. But you’re not sure how to implement it on your site properly to ensure you get the greatest return. Well here’s a guide on how to use your online marketing skills to get that video content the best possible exposure.
Blogging is a crucial part of a well rounded online marketing and Auto SEO strategy. Creating a successful blog is hard work but the benefits can be huge. So how do you make sure that your blog is successful? Here are 10 basic tips to keep you on the right track.
Since we’re just about to approach the height of the reputation management craze I figure now is an excellent time to talk about what happens when it doesn’t matter again. Or will it? Recently, I blogged about my stay at The Union Bluff hotel in York Beach, Maine which was somewhat sub par. This particular stay made me think, though. […]
Top Gun – The “elite” best of the best Each year it seems like hundreds of new digital marketing companies spring up and then disappear. As business owners or internet managers or marketing directors, we see hundreds even thousands of e-mails in our inboxes and solicitations on LinkedIn each day promising everything from “Top Google Placement” to “High Lead Conversion” […]
Social media optimization (SMO) is a type of online marketing that specifically focuses on participating on various social media sites in order to generate traffic, buzz, and back-links to your website. Social media sites are made up of social news sites like Digg, Sphinn and StumbleUpon; video sharing sites like YouTube and Revver; and social network sites like Facebook, LinkedIn […]
Don’t Cheat! You would probably expect someone who tout’s himself as the master of all things digital to claim to have some super cheat code to search engine optimization and Social Media Marketing right? Hire me and I’ll let you into my “SEO cool club” and you too can get thousands of visitors a day to your website and money […]
Did you catch that line? If you didn’t watch the video clip, do it now…
To blog or not to blog-that is the question: Whether ’tis nobler on the internet to suffer The slings and arrows of outrageous SEO, Or to take arms against a sea of traffic And, by opposing end it. To digg, to nofollow link No More-and by nofollow link to say we end The traffic and the thousands of natural pageviews… […]