In the course of the daily research we do here at Wikimotive, we encounter a lot of the same questions over and over again. The pattern is pretty clear, everyone agrees on a subject and then Google performs another update and suddenly we have to reheat the same old gristle and see if it tastes any better this time around. […]
Long tail keywords are becoming a very integral part of small business SEO. Essentially, long tail keywords are longer (duh!) and more specific keywords. These keywords are less common than short keywords individually, but when taken as a whole, they account for the majority of searches and search-driven traffic. There are a few large benefits to long tail keywords, and they […]
How do you ensure the longevity of your Business’s SEO strategy? The only solution that is truly perdurable is producing evergreen content. If you haven’t heard that term before, it’s exactly what it sounds like. Just like evergreen trees never lose all their leaves, evergreen content never loses it’s value.
Even to us SEO devotees, many of the inner machinations of Google remain a mystery, and this is exactly the way that Google likes it. They don’t want people gaming their system, so it’s necessary for them to obfuscate it to some degree. They are always giving us a little more though, because they DO want things to be optimized […]
How do you tell what your blog is about? Sure, you have ideas in your head and dreams in your heart, but it can be difficult to take a step back and look at what you REALLY are saying every day. With Facebook and Twitter Marketing, it’s easy to scroll back through your old posts and get an idea of your […]
People are dubbing 2013 the year of SEO for the Business consumer! What do they mean by this? It’s what we’ve been saying all along, it’s about quality content. Some SEO companies look at search engines like google as the enemy, that’s simply a ridiculous position to take. Sure, they make life harder for us digital marketers, but they are simple trying […]
Everyone acknowledges that Pinterest is one of the fastest growing social media sites, but just how relevant it is still seems to be up in the air. According to recent studies, Pinterest was behind Marketing with Twitter and Facebook as well as Google+, but a new survey is offering a different opinion on the matter.
You know who just won’t stop bothering Webmasters? Google. Those guys are always updating things and sending out alerts. In fact, the sultans of search send out hundreds of thousands of messages to Webmasters every single month. Until recently, we weren’t sure how these messages related to SEO for Business, but Matt Cutts just released a new video dropping some knowledge […]
Happy Valentine’s Day to all you lovers out there. How many times will you read a line like that today? If you hang out on the internet for long enough (and don’t we all) the chances are you’ll see it so often you’ll puke up some of those little candy hearts (I guess they weren’t “4 EVA” after all). Still, […]
Google’s newest patent will prove to be both beneficial and terrifying to users, which is just about par for the course for the search engine juggernaut. It involves tracking you wherever you go and then collating and analyzing that data for personal identification trends. Creepy? For sure. Useful for Business Search Engine Optimization and social media? You betcha.
Instagram has, by design, limited its market share from the very beginning. First it was simply for apple products like the iPhone and iTouch, and then it grew to include the Android market as well (sorry Windows phone users). The main thing that separated Instagram from other social networks was that it was never available on physical computers before, at […]
Blogging is the new writing medium for the masses. Some people lament the fact that anyone can go about publishing content for the world to see, but those people are probably the great-great-grandchildren of the guys who threw rocks at Gutenberg. I honestly believe that the more people writing, the better off we are. This is especially true for industries […]
Marketing on Pinterest seems to become more viable every day, and that’s no accident. Pinterest has been doing their best to compete with other social networks, looking to edge into a market full of people Marketing with Twitter and Facebook. Is it truly worth your time (and your money) though, or is it just Pinterest generating hype for themselves? Let’s take […]
News sites have unique concerns compared with traditional business and commercial sites. Whereas most places can post a blog or article and leave it be, news sites might have to come back to the same story three or four times as they get new information. This has caused a lot of consternation in the community, as they try and reconcile […]
There are many lessons we can take from this Super Bowl this year. Important, crucial information like Beyonce has still got it, always pay your electricity bill before you have company over, and murderers can go on to do great things in life. Even more important though, are the lessons we can learn about Marketing with Twitter and Facebook. Let us […]
When Google moved their commerce system to paid inclusion, there was a lot of fuss in the digital marketing company community. It was seen as another “evil” move by some, and felt like more of the dreaded “paid inclusion” as opposed to useful organic results. In the end though, for all the complaining and worrying, people have been spending a lot of […]
Here at Wikimotive, we love Using SEO for Business. We work at it all day, poring over analytics data and tweaking this or that to stay in Google’s good graces. Honestly, it never gets old. Just between you and me, when we lay our heads down at night, we have beautiful dreams of Matt Cutts. Still though, we’re not going […]
The hardest part about Marketing Using Facebook is, arguably, building a real and active following on the social network. It’s easy enough to find poor quality likes, or to pay for likes with Facebook ads, but getting quality likes organically can be a challenge.
Stumbleupon is one of the most interesting social media sites around, and by interesting, I mean it is a complete and total time-sink. Essentially, it’s a toolbar that has a “Stumble” button you can press that will bring you to a random page on the web based on your interests. You can also upvote and downvote pages, which is how […]
Currently, the biggest problem with using Bing for SEM and SEO for Business is the lack of search volume. Sure, they came in with roughly 20 percent of the total U.S. searches by the end of last year, but Google is still dominating them, essentially getting the rest of the market share (ignoring the pittance of Yahoo, AOL, and ASK.com). Optimizing […]