Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
We have all heard about the changing Google algorithms and claims that they “understand the world a bit more like people do.” If you haven’t and you run a website or a business please give us at Wikimotive a call, we have a lot to talk about. Many people in the industry have been panicking over these updates claiming that […]
Google just recently launched a new awesome service through Webmaster Tools for learning how to make a site that preforms well in Google search results. It’s called Webmaster Academy and it’s a comprehensive guide on how to make your website great and covers everything from how to use Webmaster tools to creating and syndicating content through social media. This guide […]
Early this month Google released another string of algorithm updates. About 50 of them to be exact, luckily we have narrowed the field down to only a few that you really should be paying attention to. You may need to adjust your small business SEO strategy so pay attention.
With Google planning to crack down on over-optimization with their newest round of algorithm updates SEOs everywhere are scrambling to find out if they will be affected. Rather than speculate and face heavy penalties it is best to play it safe for now and check a few key places on your website to make sure that your small business SEO […]
So you’ve finally got some excellent video content you think is worthy of your awesome website. But you’re not sure how to implement it on your site properly to ensure you get the greatest return. Well here’s a guide on how to use your online marketing skills to get that video content the best possible exposure.
Since the Panda update for Google algorithms, more and more people have been trying to manage their Google index by weeding out “low-quality” pages. Managing your index is always a good idea if your goal is good Automotive search engine optimization results, but there are a few common mistakes that you should look out for.
Rich snippets these days are every where in the search engine results pages (SERPs), and they can help you improve your click through rate. For most people they help to show if what they’re searching for is within reach on a particular site. They can draw the users attention by providing extra relevant information about their search. By using rich […]
The Inside Search Blog published around 40 something changes to Google’s algorithms in February. Most of these were small little tweaks but there were a couple noteworthy updates. The one I want to talk about today is Launch codename “Venice” which covers improvements to ranking for local search results. There were two entries in the post that pertained to local […]
Blogging is a crucial part of a well rounded online marketing and Auto SEO strategy. Creating a successful blog is hard work but the benefits can be huge. So how do you make sure that your blog is successful? Here are 10 basic tips to keep you on the right track.
Many people these days might consider themselves a ‘social media expert’ but Unified is actually giving social media marketers a way to prove it. Unified is a social media operating platform, offering tools for planning and analyzing social media marketing strategies. Now they are offering a service called Unified University, which will apparently make you a certified social media expert.
I recently read a blog post on ADM where J.D. Rucker detailed The Value of Pinterest for Car Dealers. In the post he gave us a few tips on how to get started using Pinterest as a social media marketing tool. Pinterest for those who don’t know is a relatively new social network site where you can organize and share […]
People have been talking for years about the “post-PC era” when use of mobile devices like smartphones and tablets would exceed that of personal computers. It seems that 2012 is going to be the start of this new era. In 2011 there were 472 million smartphones sold world wide, and tablet sales grew by 250 per cent reaching just about […]
What does this mean to the future of Automotive SEO? Google announced a major change to the google algorithm today. So what does it mean? This change has effected 11.8% of websites. The goal? To weed out “low quality” websites. “Sites that copy content from other websites or sites that are just not very useful.” I shudder to even quote […]
The goal for search engine optimization is to rank for free within the organic search results for your target keywords. In contrast, with pay-per click (sometimes called search engine marketing or SEM)your goal is to pay for placement by competing with other advertisers for ranking within the sponsored results section. With organic listing there is no charge when someone clicks […]
Google provides a free analytics solution designed to give you a complete view of every aspect of activity on your website. Possessing the ability to properly analyze and understand all the various data Google provides to you will give you an edge over the competition in terms of your SEO strategy. Additionally, Google Analytics gives you the high level view […]
I’ve said it many times before and you’ve likely heard it from other sources as well, “Content is King”. If we believe this to be true, then link building also called a backlink is most definitely the queen of seo. The reason you must have more than just quality content is that Google (and other search engines) evaluate both the […]
In the last article we discussed how to use a blog as part of your search engine optimization strategy. Unlike a blog, a community forum is a discussion board. Here you will find members and moderators engaging by posting questions and answers and generally discussing common problems. Forums encourage your users to come back again and again by facilitating interaction […]
Don’t Cheat! You would probably expect someone who tout’s himself as the master of all things digital to claim to have some super cheat code to search engine optimization and Social Media Marketing right? Hire me and I’ll let you into my “SEO cool club” and you too can get thousands of visitors a day to your website and money […]
Creating unique or original content is key to your long term SEO success. Your content is what visitors will use to judge value and one of the key elements that search engines use to rank your site. Whether or not you end up on page 1 or page 100 is largely dependent upon the quality and relevance of your content.
In the last article I discussed basic website structure. Once the basic website structure of your site is set up, you can use several other advanced structural techniques to optimize your site for SEO purposes. It may seem counter-intuitive, but in addition to having your content indexed, you may want to tell search engines not to index a particular page. […]