Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Just writing your content is not enough, you need to design it from the ground up to be as shareable as possible. Having your content spread across the web is a pivotal part of any search engine optimization strategy, and here are the 5 key factors to make that happen:
Twitter is a great platform for interacting with your customers and customers-to-be, but it has always suffered from a lack of analytics. Unless you’re paying for ads, there hasn’t been a lot of ways for you to monitor things like favorites, retweets, and replies. Sure, you can check each post one by one to see how they performed, but that’s […]
How does your mobile site look? If you haven’t been paying much attention to it in the past, now is the time to get to it. With its newest round of updates, Google is specifically focusing on mobile sites, so you better make sure your low cost SEO services include some sort of functional mobile presence. It doesn’t need to be pretty, […]
It’s that time of month again, where we gather round and check out what search engines are doing well (Google) and which continue to die a slow, agonizing death punctuated only by the mournful cry of “you’ve got mail” (AOL). There aren’t a lot of surprises this month, but your SEO company will be interested in the continued trends, both upwards and […]
We do a lot of writing here at Wikimotive, and if you’re doing your digital marketing job correctly, so do you. Content generation is THE SEO technique of choice in 2013, and all signs point to quality content being the most important metric moving forward as well. This means writing. Lots of writing. For all that writing to realize its […]
Google, never content to rest on their laurels, is going back to AdWords to give it another boost. This time they’re trying to spruce up the ads themselves with the introduction of images into their paid results. When it comes to advertising, images are always a huge boon, so this is sure to have an affect on SEM and SEO moving forwards.
Google authorship ties your content together with your Google+ account. The result is that Google takes you as an author into account when delivering search results (for a comprehensive view, check out this article on Google authorship). It was important when we wrote about it a couple months ago, and it’s only getting more important by the day. This week, […]
Yahoo has been making moves lately. Last week we wrote about how they are trying to acquire Hulu to give themselves a foothold in the streaming video business, and this week they unleashed a facelift for their search engine results. Is it a stunning new look that’s going to completely change the search engine game? Are you or your SEO firm going […]
Blogging is the engine that drives your digital marketing activities. It is the content generation that bolsters your SEO, the posts you share to your social media accounts, and the voice of your company on the internet. If you don’t pay the proper amount of respect to your blog, you’re going to suffer for it in the long run. A […]
We all know that Google has a pretty complicated algorithm they use to evaluate websites, so any insight we can gain into their proces is a huge boon. Even some SEO experts don’t know all the little ins and outs of Google’s thought process. For instance, did you know that you can be penalized based on WHOIS content? Were you […]
SEO is all about driving traffic to your website, but what do you do once you’ve built up that larger audience? You’re going to want to start making that website do work for you. For some people, that means monetizing your site with advertorials. There’s nothing wrong with this, and plenty of people make their livings off of advertorials on […]
Facebook is getting into the the account verification business this week. Now, you can currently verify your account on your own by giving a phone number, but this new verification is a little different. It’s essentially a copy of Twitters verification system, where popular public figures who may be impersonated are given a check mark to establish their credibility. Lets […]
Bing, Google’s awkward cousin, is starting to grow into its looks a little. This week, they’ve taken some programs out of beta testing and made them live for the world to ignore enjoy. Are they actually useful? Will they affect your affordable search engine optimization? Lets take a look.
Yahoo is like the last of the great dinosaurs. It’s head, once proudly held high over creation, now dragging through the mud and dirt at the end of its ineffectual neck. They’ve been making moves, trying to change their internal structure to grow, but those haven’t seen much result. Their new tactic is buying up properties (like Tumblr for 1.1 […]
The Panda update has hit. The Penguin update has hit. The sky is falling for SEO practitioners all over the digital world and we’re starting to see the rise of the doomsayers. “SEO IS LOST!” they holler, sandwich board firmly affixed. “Beware the Google apocalypse,” they cry, forcing you to take a leaflet when you’re just trying to walk to […]
Memorial Day is the unofficial start of the summer, but it’s also the day for remembering the men and women who sacrificed their lives serving in the armed forces. A simple “thank you” will never be enough to express our gratitude, so we celebrate to remember why they were willing to give all: our families, our friends, and our freedoms. […]
So yesterday I wrote about how Google’s Penguin 2.0 update, and told you I’d get back to you when the results were in. We already have a list of early losers, people who were struck hard and fast by Penguin 2.0, and the list is long and eclectic. I want to share it with you so you can check them […]
It’s here, it’s here! It’s the day we’ve all been waiting for, but it’s pretty much the polar opposite of Christmas. It’s the day that Google finally delivers their much-hyped Penguin 2.0 update. Who was hit? What does it mean for your search engine optimization SEO? Lets take a look.
When social media first hit the scene, it was pretty much ignored by marketers. After all, why should they care where teenagers go to complain about their parents? They quickly realized their mistake though, and embraced social media as a great avenue to interact with fans. It was the only venue where you could advertise, receive immediate feedback, and then […]
YouTube has been the goto source for videos for pretty much everyone on the planet these past few years. It’s simple, functional, open to the public, and free. What more could you ask for? This week, the social video network is turning eight years old, and they’re introducing an interesting new mechanic that could change how they operate moving forward. […]