by Meaghan StPeter | Mar 15, 2024 | Automotive SEO
The world of auto dealership marketing often surrounds the search engine results page (SERP). This is inevitable as most people looking to purchase a car will perform some kind of Google search. However, the SERP is an intricate thing with many pieces to consider. In...
by Meaghan StPeter | Feb 23, 2024 | Automotive SEO
If you’ve noticed a big change in your rankings for model-related keywords over the last few months, this one goes out to you. As we all know, Google is constantly changing. While these changes often make the search experience better for users, they can be a pain for...
by Zach Billings | Jun 13, 2023 | Automotive SEO, High Performance
So you need to increase your fixed ops business, but how do you optimize for service in search? Well, there are two ways, there’s organic search and there’s paid search but the Google search landscape is filled with misnomers and confusion. Time and time again, we see...
by Zach Billings | May 31, 2023 | Automotive Advertising Company, Automotive Marketing, Automotive SEO
As featured on the May 2023 cover of AutoSuccess Magazine Sales are down. Leads are down. Foot traffic is down. We have the wrong cars, and rates aren’t helping, but boy, does it feel like something just isn’t working right. Is it the website? Are the chat and digital...
by Zach Billings | May 23, 2023 | Automotive SEO, High Performance
Disclaimer: Due to the rapid evolution of ChatGPT this blog (an intended transcript of the video) has been enriched with additional information to ensure its timely accuracy as of the 5/23/23 airdate. So, you’ve spent the last few months hearing a lot about Chat GPT,...
by Zach Billings | May 2, 2023 | Automotive SEO, High Performance
If selling cars is a numbers game, then more traffic is always better, right? Well, yes and no. Let’s Talk Traffic To increase sales you need more showroom visits, which means you need more opportunities to convert to leads, which establishes the need for more...
