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3 Important Things Your Dealership Should Be Doing Right Now

3 Important Things Your Dealership Should Be Doing Right Now

All right car dealers…I see you out there. We have been watching, and a lot of you are doing exactly what you should be doing right now. ***COVID-High5 right here*** But for the rest of you…those of you who need some help getting the right message out there, in the right way, well, we have “Just the Tip” for you. […]

Unleashing the Power of Your Social Media

Unleashing the Power of Your Social Media

In today’s world of social distancing, social media has become more important than ever. From the safety of our homes, it’s allowed each of us to interact with our family, friends and co-workers in a socially responsible way. It’s enabled teachers and students to continue their education plans. It’s changed the way that we support the brands, businesses and organizations […]

5 Actionable Tips for Car Dealers

5 Actionable Tips for Car Dealers

On this week’s episode of ‘Just the Tip’ I had introduced some of the aspects of Technical SEO that we’ll be exploring in future episodes. But with so much going on in the world right now, we wanted to follow up with something a little more specific, and a little more helpful for our friends in the automotive space. So […]

Understanding the Reality of Technical SEO

Understanding the Reality of Technical SEO

Everyone wants to rank higher in Google search results. It’s why we created this series…to help you understand the various aspects of Search Engine Optimization. And when it comes to SEO – fair warning – Andrew, Aaron, Josh and I will be covering a lot of territory. Just think of each topic as a box you’ll need to “tick” in […]

Harnessing the Power of Data & Analytics

Harnessing the Power of Data & Analytics

No matter what business vertical you’re in, data plays an important role. It’s generated by every facet of your operation, and can help to inform real-time decision-making, give shape to more effective strategies in both the short and long-term and streamline your operation as a whole. It’s also the most efficient means of assessing the success of your digital marketing […]

COVID-19 and Your Business

COVID-19 and Your Business

Just last week, we launched our revamped format for ‘Just the Tip’. And while our weekly series of SEO and Digital Marketing tips will continue in light of current world events, we felt it was important to take a step back, and offer some topical content useful to businesses across all verticals. In an effort to provide assurance to your […]

Your Business Needs More Video Content

Your Business Needs More Video Content

Video content has been credited as having become the #1 catalyst for the online discovery of new products, services, and brands, as well as becoming a preferred resource for all sorts of do-it-yourselfers. And it’s really no surprise that video has proven so effective. A study of American consumers revealed that viewers retain up to 95% of a message when […]

The Importance of Link Building

The Importance of Link Building

From your website’s landing pages to your blog posts, your content plays an important role in establishing your authority. High-quality content empowers an authoritative source to share their expertise with anyone who may be in need of it. The best content is relevant, informative and serves a clear purpose; and (like any good advice) authoritative content stands a greater likelihood […]

The Increased Importance of Search Entities

The Increased Importance of Search Entities

We recently discussed keywords, one of the fundamental components of SEO. But SEO is ever-evolving, meaning that such components (and their respective roles) are bound to change as well. As such, intent-based algorithmic changes within Google have led to the prioritization of understanding entities over traditional keywords. But what are search entities, and why was this change necessary? What are […]

What is User Intent (& Why Is It So Important)?

What is User Intent (& Why Is It So Important)?

In discussing the fundamentals of Search Engine Optimization (SEO) , you often see that it’s crucial to understand the importance of ’User Intent’ (also referred to as ‘Search Intent’). But what is User Intent and why is it so important? In recent years, Google has made it a priority to better understand (and anticipate) the meaning and intent behind search […]

Just the Tip – Understanding Keywords

Just the Tip – Understanding Keywords

In the same way we all have different needs online, not every online search is performed the same way. Some are phrased in the form of an informational query (using ‘who’,’where’, ‘when’ etc) to find out more about a subject. Some might be taking a navigational approach (seeking a specific URL) or performing a local search (using ‘near me’) to […]

Just the Tip – The Relationship Between Social Media and SEO

Just the Tip – The Relationship Between Social Media and SEO

The relationship between Social Media and Search Engine Optimization (SEO) is complicated and often misunderstood, and in a perpetual stage of change. In reality, they are complimentary areas of focus that can drive their own results, and can help to amplify the results achievable by the other. Understanding the Roles The role of Social Media grows increasingly more important. It […]

Just the Tip – The Importance of Review Strategy

Just the Tip – The Importance of Review Strategy

No-one likes receiving a negative review; but it’s been estimated that a negative experience is 21% more likely to inspire an online review than a positive experience. It’s a trend that has experienced some welcome reversal as of late but, as a business, you need to be conscious of the impact reviews can have. Today we’re going to explore the […]

Just the Tip – Local Content: Keeping Things Close to Home

Just the Tip – Local Content: Keeping Things Close to Home

“How Do We Stand Out?” Answering this question is one of the inherent challenges faced by any business or marketer. It inspires the quality of the products and/or services that we offer. It rests at the heart of our marketing efforts. And unlike major brands and larger corporate entities who enjoy a greater wealth of resources to help attract the […]

Just the Tip – Conversational Content

Just the Tip – Conversational Content

Conversational content. Depending on the extent of your involvement with content creation and familiarity with certain principles of SEO, it’s a term you may have heard before. But it’s also a term that is commonly misunderstood. What is Conversational Content? At its heart, ’conversational content’ is about creating a personalized experience for the reader. Think of the difference between being […]

Just the Tip – Social Sharing

Just the Tip – Social Sharing

In this series we’ll talk about the importance of content (in whatever form it may take). No matter whether we’re talking about blog posts, podcasts, videos (or something else entirely) your content is unlikely to find its audience unless you deliver it directly to them. And since most consumers are unlikely to visit your website (unless they have a specific […]

Just the Tip – The Importance of ALT Text

Just the Tip – The Importance of ALT Text

When we refer to ‘optimization’ we’re usually talking about the steps anyone can take to refine their web presence, increase the visibility of their website in the eyes of Google, and improve both traffic and the potential of converting new customers. The manner in which you format the images used on your website plays an important role in this, while […]

Just the Tip – Optimize Your GMB Photos, Videos & GIFs

Just the Tip – Optimize Your GMB Photos, Videos & GIFs

Previously, we’ve discussed the important role that your Google My Business profile plays; how it’s basically your new homepage, is where you share your business information with the world and is where people searching for your business will form their first impressions of it. But with that in mind, how does one go about making the best first impression? Well, […]